As Bausch + Lomb expanded into the skincare category, we led the creative launch of LUMIFY Eye Illuminations, a dermatologist- and ophthalmologist-tested line focused on the delicate eye area. Inspired by the proven science of LUMIFY eye drops, the line introduced a micellar cleanser, lash + brow serum, and brightening eye cream tailored for sensitive skin.

Our campaign brought together clinical credibility and a modern beauty aesthetic. We created a visual system rooted in precision and care, from macro lens product photography and sensorial ingredient textures to a crisp color palette and dynamic animations. The result was a launch that not only elevated Bausch + Lomb’s presence in the beauty space, but drove awareness and trial with a new, younger audience.